More than half of phone users now keep their phone in dark mode at night. A bright white website at 11pm feels like a torch in the face.
What we do
Every site we build reads the visitor's phone setting and matches it. There is also a small switch in the menu so anyone can change it. Try the moon and sun button at the top of this page.
It is more than inverted colours
Good dark mode needs its own palette. Pure black makes text shimmer, and brand colours often need to be a shade lighter to stay readable. We design both themes, not one.
Does it affect SEO?
Not directly. But visitors who are comfortable stay longer, and that helps.